By Ray Edwards
With the task marketplace in a country of flux, and plenty of former company staff awesome out all alone, there's a new concentrate on self-owned companies and the entrepreneurial spirit. And the hot frontier is the web. yet very like the brick and mortar version, on-line revenues has its personal lingo and calls for a brand new method of revenues language. Ray Edwards’ new e-book, "Writing Riches", opens the door to the hot on-line enterprise proprietor and marketer, giving insiders assistance and secrets and techniques in line with his personal very profitable profession. for example: * you need to faucet the profit-pulling energy of compelling copy--and watch your product or service FLY off the shelf at blinding speeds! * you must understand how altering quite a few phrases in your web site can double or maybe quadruple your sales--overnight! * you understand the magic revenue energy of killer copy--but don't need to shell out $30,000 (or extra) whenever you wish revenues reproduction written. * you are an entrepreneur or solo expert and wish to put in writing your individual replica to get your internet revenue circulation begun. * you need to educate your on-staff copywriter within the secrets and techniques of confirmed direct-response copywriting that will get effects. no matter if new to the realm of on-line revenues writing, or a veteran with a wish to take it to the following point, "Writing Riches" is the fitting resource for achievement.
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Extra resources for Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy
Even in your pajamas, if you like... WARNING! The information supplied in this book is extremely powerful in that it gives you the ability to literally manipulate people’s thinking and actions. I’m not being funny—I’m very serious about this! The ability to write good copy is one of the most powerful psychological tools known to man. If you purchase this book, you must promise never to use this material for nefarious purposes. There are too many people on the Internet doing that already. ” —Author Unknown No one can argue that the Internet is the most revolutionary commerce tool that we’ve seen in our lifetime.
It’s also a command. ” It simply commands you to do it. Another famous headline that you will probably remember is one that was used by telecommunications giant AT&T. ” Despite the fact that it became the source of a lot of humor from different comedians and late-night television shows, it was a command. It commanded people to experience the benefit of the product. This is the most important message that I want to get across about this particular kind of headline technique. If you give commands that don’t cause people to picture themselves experiencing the benefit of the product, it could backfire on you.
That element is: copywriting. What Is Copywriting? Copywriting is actually a fancy way of talking about the method you use to sell whatever it is you’re selling. It’s really advertising. Here’s a well-known story about the definition of advertising. In 1904, an unknown copywriter named Joseph E. Kennedy was sitting in a saloon. He scribbled a note and sent it upstairs to Albert Lasker, one of the most powerful men in the advertising world at that time. The note said, “I can tell you what advertising is.
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