March 8, 2017

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency by Drew Eric Whitman

By Drew Eric Whitman

FACT: Your mind is being controlled-and you don't even understand it. simply because if you happen to imagine the advertisements you're seeing this present day are only beautiful photos with great, artistic reproduction, you're incorrect. fact is, you're being powerfully encouraged via dozens of confirmed clinical ideas of advertisements psychology... little-known recommendations of customer persuasion that move thoroughly left out through the paying for public. And they're inflicting you-and thousands like you-to spend huge, immense quantities of cash each day on numerous services. yet what are those rules? How do they paintings? and the way are you able to use them on your personal advertising?

Prepare your self for a distinct studying event as writer Drew Eric Whitman takes you on a wild, roller-coaster journey during the streets of latest York's famed Madison road and teaches you the categorical mental suggestions that today's most sensible copywriters and architects use to persuade the masses... and the way you should use them to speedily raise your revenues, it doesn't matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets and techniques that he discovered in the course of his 25+ years within the advert enterprise, including:

*60% of individuals learn in basic terms your headline and what to do approximately it
*Captions lower than pictures get two hundred% larger readership than non-headline copy
*Ads with sale costs draw 20% extra attention
* To double your ad's attention-getting worth, you need to amplify it 400%
*Four-color advertisements are as much as forty five% more beneficial than black and white
*Prices finishing in "95" are much less powerful than these finishing in "99"
*The psychology of size... web page positioning... typefaces... proof... and color
*How to make humans think what you say
*How to cajole humans to respond
*Effective methods for writing psychologically powerful headlines
*What blunders to prevent in any respect costs
*What you have to always/never do on your ads
*Expert formulation, suggestions, counsel and strategies
*And a lot more.

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Extra resources for CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Sample text

These advertisers know that you’ll likely transfer your feelings about physicians to their product. It’s a predictable one-two punch that works most every time. “Okay Drew, enough examples. ” Simple. Think about which person, persons, and organizations in your industry have a reputation that carries sufficient respect that if you got them to endorse your business, product, or service, you could capitalize on the transfer of credibility it would create. For specifics about how to do this, see Ad Agency Technique #15: The Psychology of Social Proof, later in this book.

Doing so puts me in the company of these discerning executives. Again, instant ego appeal. Back to Rolls-Royce. Question: Would such a distinguished British automaker—long before they were gobbled up by BMW and Volkswagen—stoop to engaging in such a “manipulative” ploy? Answer: Is a bullfrog waterproof? Imagine a full-page magazine ad consisting of little more than one large photo of what looks like a Manhattan intersection. From our bird’seye view, we see a driver patiently waiting for the light to change.

Nobody believes him. That’s right. No matter how wonderful your ad, brochure, sales letter, Web page, e-mail, or radio or TV commercial, if your prospects don’t believe you, you’ve flushed your ad money down the toilet. Your offer must be credible, or you should expect the same crummy results as our frustrated advertiser friend here. Transfer is a strategy that involves using symbols, images, or ideas— cues, if you will—commonly associated with people, groups, or institutions of authority or respect, in order to persuade your prospect that your product or service is in some way acceptably endorsed.

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