By Remy Stern
Even if it was once a Ginsu knife, George Foreman Grill, Tony Robbins' motivational booklet, kitchen equipment by means of Ron Popeil, or any of the numerous different well-known items which were advertised on infomercials through the years, admit it: you or a person you recognize has obtained one—and you are not on my own. final yr, one out of each 3 american citizens picked up the telephone and ordered a product from a tv infomercial or domestic purchasing community, and in yet Wait . . . there is extra! journalist (and infomercial addict) Remy Stern deals a full of life, behind-the-scenes exploration of this huge, immense business—one that markets the world's so much outrageous items utilizing the main outrageous strategies. do not permit the kitschy external idiot you: in the back of the laughable demonstrations, goofy grins, and tacky discussion lies an higher than the movie and track industries mixed. the 1st ebook of its sort, yet Wait . . . there is extra! exposes the never-before-told tale of the infomercial and residential purchasing phenomenon in all its over the top glory and its meteoric upward push to turn into some of the most ecocnomic companies in the US. alongside the best way, Stern information the historical past at the back of the vintage items and introduces readers to a few of the main well-known (and notorious) pitchmen and personalities within the company, together with Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He additionally offers an in-depth examine the enterprise in the back of the camera—the canny revenues concepts, smart mental instruments, and sometimes questionable strategies sellers have used to get us to open up our wallets and spend, spend, spend. Stern's eye-opening account additionally deals a penetrating examine how late-night tv conquered the yank customer and offers perception into glossy American tradition: our rampant consumerism, our wish for immediate riches, and our collective dream of excellent abs, unblemished dermis, and sparkling white the teeth. either a compelling company tale and a completely exciting piece of investigative journalism (with a slightly of muckraking and social satire), yet Wait . . . there is extra! will make sure that you by no means examine these too-good-to-be-true bargains a similar means back.
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Extra resources for But Wait ... There's More!: Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink
An unemployed motel manager, Murphy was living at home with his mother at the time, reportedly mixing up his formula in his mom’s kitchen sink. Set up as a talk show, the infomercial looked a lot like normal television programming and aired on both local stations and cable networks. The FCC didn’t blink. It was on June 28, 1984, that Fowler ofﬁcially repealed the rule that prevented broadcasters from scheduling more than sixteen minutes of commercials in an hour. This “removes an unnecessary layer of Government involvement in the television program decisions of the American people,” Fowler summed up in an ofﬁcial statement.
TH E R E ’ S M O R E ! But while infomercialers occasionally come up with nifty little gadgets that represent something new, they’re just as likely to play off of a broader consumer trend, introducing a cheaper alternative to a mainstream product. When every teenage starlet in Hollywood started sporting a spray-on tan, along came Salon Bronze, a do-it-yourself home “airbrushing” tanning kit. 99 you, too, could possess Paris Hilton’s healthy glow. It wasn’t long after America became infatuated with impotency drugs like Viagra and Cialis that infomercial marketers started pitching over-the-counter remedies like Extenze, which featured porn star Ron Jeremy as the host of the show in the early days.
Deeper psychological underpinnings, and these factors don’t usually come into play with short-form spots, which often offer up cheaper novelties that are intended to be impulse buys. A short spot is akin to the sort of item that might tempt you while you’re waiting at the grocery store checkout. ”), often against the backdrop of the infamous “blue screen” with a mailing address that lists some random American city like Pueblo, Colorado, or Petaluma, California. A thirty-second commercial for Tide detergent doesn’t ask you to do anything.
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