March 8, 2017

And Now a Few Laughs from Our Sponsor with CDROM by Larry Oakner

By Larry Oakner

Vintage radio advert campaigns from the final fifty years, and the way they used humor to win over audiences And Now a couple of Laughs from Our Sponsor bargains an in-depth examine probably the most winning and unique radio advertisements from the final part century, provided through advertisements veteran Larry Oakner. An accompanying CD-ROM permits readers to hear the interesting and humorous ads that chronicle radio historical past. vast interviews with account executives, consumers, manufacturers, and actors provide a different standpoint at the improvement of funny radio ads through the years and what it takes to create a memorable and potent crusade. And Now a couple of Laughs from Our Sponsor exhibits advertisements pros how one can maximize simply sixty seconds of airtime to win shoppers over and offers unique recordings of a few of the main enjoyable and enlightening advertisements ever produced.

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Sample text

But does every beer have to be as good as Piels? BERT: Right this way . . qxd 6/3/02 10:22 AM Page 24 24 AND NOW A FEW LAUGHS FROM OUR SPONSOR EUGENE: No, no there’s room for a second best. HARRY: You take that arm, Bert. BERT: Come on, you. SFX: [Scuffle] BERT: Sob sister! Piels Beer Scripts © Goulding-Elliott-Greybar Productions, Inc. RUSSIAN-SPEAKING MAN: [Speaking in Russian] TRANSLATOR: He wishes to know why your Piels beer tastes better than that of other American breweries. BERT: Tell ’em, Harry.

Though it has taken more than half a century to make humor a mainstream tool for radio advertising, radio copywriters everywhere owe a debt of gratitude to Jack Benny. qxd 6/3/02 10:22 AM Page 9 ባ Piels Beer: The Fresh and Timely Humor of Bob and Ray Client: Piel Brothers Beer Agency: Young & Rubicam Production Company: Goulding-Elliott-Greybar Productions, Inc. qxd 6/3/02 10:22 AM Page 11 I t can be honestly said that the first names in recorded funny radio advertising were Bob and Ray. The advertising campaign that radio personalities Bob Elliott and Ray Goulding created for Piel Brothers beer ran on and off from 1956 to 1963; it set the standard for the soft-sell, highly creative radio commercial that was to become a mainstay of contemporary advertising.

Qxd 6/3/02 10:22 AM Page 7 WHEN ADVERTISING FIRST GOT FUNNY 7 from the 1930s and 1940s—including Fred Allen, Arthur Godfrey, and Harry Morgan—also began to add humor to the sponsors’ messages on their programs. Though it has taken more than half a century to make humor a mainstream tool for radio advertising, radio copywriters everywhere owe a debt of gratitude to Jack Benny. qxd 6/3/02 10:22 AM Page 9 ባ Piels Beer: The Fresh and Timely Humor of Bob and Ray Client: Piel Brothers Beer Agency: Young & Rubicam Production Company: Goulding-Elliott-Greybar Productions, Inc.

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