March 8, 2017

Advertising Media Sourcebook, 4th edition by Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban

By Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban

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Additional resources for Advertising Media Sourcebook, 4th edition

Example text

8 33 95 107 66 34. 8 44 107 150 90 35. 7 22 85 90 50 36. 7 31 56 123 63 37. 7 48 93 123 81 38. 7 28 73 90 65 39. 7 30 90 94 45 40. 7 2,598 6,771 11,347 4,731 41.

LNA) Description LNA gathers these newspaper space activity reports from publishers of daily newspapers and Sunday magazine supplements. Publishers report on the contracted number of column inches for each firm and/or brand. The cost is calculated from the newspaper's open (no discount) rate. Charges for color, preprints, and the like are added where appropriate. Function Source users can learn which newspapers are being used by competitors, and the extent of use as reflected by estimated dollars spent.

By most measures it is KBLX AM and FM combined (simulcast radio). Arbitron estimates that an average quarter hour will find 17,500 women between 25 and 49 in the audience. 6 percent of the metro area If you are interested in reaching the largest unduplicated (cume) audience you might consider KCBS. It is estimated to cover 110,900 different women within the daypart on a five-day basis. Page 27 Page 28 Source 9 SMRB Demographic Status of Adult Magazine Readers Research Company Simmons Market Research Bureau, Inc.

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