March 8, 2017

Advances in Advertising Research (Vol. V): Extending the by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro

By Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki

Advances in ads learn are released by way of the ecu advertisements Academy (EAA). This quantity is a compilation of analysis provided on the twelfth overseas convention in advertisements (ICORIA) which was once held in Zagreb (Croatia) in June 2013. The convention collected one hundred and five major researchers from 23 international locations less than the convention topic “To Boldly Go... Extending the bounds of Advertising”. The ebook presents overseas cutting-edge study with 23 articles by means of popular students from the global ICORIA network.

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