By James Webb Young
A method for generating Ideas,]reveals an easy, brilliant idea-generation method that has stood the try out of time.
First offered to scholars in 1939, released in 1965, and now reissued for a brand new iteration of advertisements pros and others seeking to jump-start their artistic juices, this robust consultant info a five-step technique for collecting info, stimulating mind's eye, and recombining previous parts into dramatic new ideas.
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Extra resources for A Technique for Producing Ideas (Advertising Age Classics Library)
Being a New York Jets fan is just part of who Gary is and whether you love or hate the Jets, he has masterfully wove them into his personal brand in a positive and powerful way. It may come as a surprise to you, but Gary will also openly admit that the day that he buys the New York Jets will be the worst day of his professional life. Why? Because when you have entrepreneur DNA like Gary does, it’s the drive, the climb, the journey, and the pursuit that brings out the hustle each and every day. He is motivated by the climb, not the event.
Gary practices what he preaches and took the time to shake hands and take pictures with each and every person who wanted to. Here is my picture from the eBay event: Over the next 12 months, I started to follow Gary on Facebook and Twitter. I emailed him and found out that he still personally replies to his emails. I even bought something off of him on eBay. Now Gary has a new book coming out on November 26, 2013. It’s called Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World.
This is a two-fold statement. First, the Internet has given the customer a voice. ” If you provide a poor customer experience, that person can now Tweet about to all of their followers. And don’t make the mistake of ignoring people with only a few followers. Even if someone only has two followers, those followers may be Oprah and Obama. The six degrees of separation theory is not only true, but it’s probably becoming less than six degrees as the Internet continues to evolve and reach more people.
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