By Susan Sweeney CA CSP HoF
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Extra info for 101 Ways to Promote Your Web Site (101 Ways series
Then add two more columns—one for your existing Web site, to see how your site stacks against the competition, and the second for future planning purposes. The next step is to go back and compare each site against the criteria for column 1, noting appropriate comments. For content information, you want to note whether the particular site has the same specific content, and how well it was presented. For download speeds, note specific minutes and seconds for each type of connection. For each repeat-traffic generator, you may choose to include details, or just Yes/No.
Sites often have Canadian customers as their target market. There are a number of words that are spelled differently by these countries—theatre in Canada is theater in the United States, centre in Canada is center in the United States, colour in Canada is color in the United States, for example. If you are caught with one of your important keywords spelled differently by your target market, you might want to optimize a page of your site to accommodate this. Perhaps you might offer a page that is designed for Our Canadian Friends or for Our American Friends.
Google is obviously very Programs used by search engines to search the Inter- important in the search engine community, so be sure your site is easily accessible to its spider. A detailed discussion net for pages to index. on submissions to search engines and directories can be found in Chapter 8. Registering with search engines is fairly simple. In most cases, you simply have to submit your URL or Internet address on their submission form. Even if your URL is not registered with search engines, a number of the major search engines will eventually find you, as their bots are continually roaming the Internet looking for new sites to index.
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