By Andrew Griffiths
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Additional info for 101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising
You may want to promote your business generally. If you own a radiator repair shop it is unlikely you will sell specific products but you will want more people to be aware of your service, or you may have a special offer, such as a free cooling test prior to Christmas, that you want to let them know about. Decide which message you want to promote before you make your commercial. Before commencing any advertising, take some time to write down your objectives so they are clear in your own mind. The importance of this cannot be overstated.
Right-hand pages are also considered premium locations. The earlier the right-hand page the more desirable and as a result the more expensive the advertising space will be. There are some arguments about the reality of whether people are more likely to read right-hand pages or not. I can only talk from my own experience and I have to say we have had the best results for clients with advertising on the early right-hand pages. While we pay a premium, the advertisements are read by more people. There are a lot of other sections in the newspaper considered premium locations and most of these are never short of advertisers.
In any hour there may be upwards of 50 commercials aired during the programme scheduled. So each television commercial is competing with the other commercials, the actual programme, the kids wanting to be fed, the telephone ringing, visits to the toilet and so on. Hence it is important to make your television commercial stand out from the vast sea of competing distractions. One of the best ways you can get attention is to ask a question in the opening stage of the commercial. Human nature makes us want to respond to a question and it automatically makes us pay attention.
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